《小时代》是一个商业定位清晰、目标受众鲜明的电影项目,这个电影项目整合了优质的电影资源,辅助新晋电影人完成了电影的生产和销售、传播。《小时代》的接连上映,在收获了高票房的同时,也引发了巨大的争议,在大众舆论场里一时成为传播的焦点。它在市场运作、商业定位、资源整合等方面进行的探索,或许对于时下国产电影生态会有一些启示。成功的市场运作总体来看,《小时代》堪称一次成功的市场运作,从制作的角度来看,前两部电影其实是同期拍摄的,同样的制作班底集中在同一个周期里 “Little Time” is a movie project with a clear business orientation and a clear target audience. The movie project integrates high-quality movie resources and helps newcomers to complete the production, sale and distribution of films. The release of “Little Era” has also triggered a huge controversy while gaining the highest box office receipts, which has temporarily become the focus of publicity in the mass media. It is in the market operation, business positioning, resource integration and other aspects of exploration, perhaps for the current domestic film ecology will have some inspiration. Successful Market Operation Overall, “Little Times” is a successful market operation. From the production point of view, the first two films are actually shot in the same period. The same production team is concentrated in the same cycle