在商务部“万村千乡市场工程”的推动下,农家店在我国广大农村地区迅速发展起来,对农村经济的发展起到了很大的促进作用。但“万村千乡市场工程”在运行中也存在一些问题,本文分析了这些问题产生的原因,并提出了相应的解决对策。 Driven by the Ministry of Commerce, “Market Project of Thousands of Towns in Thousands of Townships”, the farmers’ stores have rapidly developed in vast rural areas of our country and have played a significant role in promoting the development of the rural economy. However, there are also some problems in the operation of “Wancunqianxiang Market Project”. This paper analyzes the causes of these problems and puts forward the corresponding solutions.