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售后服务如同一把双刃剑,经销商既爱又恨。爱它的是因为知道售后服务是品牌与用户直联的纽带,可以提升销量;恨它的是因为售后服务是一种负担,不产生价值利益。其实凡事都有利弊,就看如何取舍。随着互联网+服务的深入人心,新兴的售后服务已然成为香饽饽得到众多品牌的追随,因为服务是当下最畅销的产品。在这种时代背景下,经销商应该如何做好售后服务呢?笔者认为需要考虑如下几个要素:
After-sales service as a double-edged sword, dealers love and hate. Love it because you know that after-sales service is a direct link between the brand and the user can increase sales; hate it because after-sales service is a burden, does not produce value benefits. In fact, all things have pros and cons, to see how to choose. With the Internet + service enjoys popular support, the emerging after-sales service has become the Champion 饽 get many brands to follow, because the service is now the best-selling products. In this era of background, how to do after-sales service dealers do? I think the need to consider the following elements: