KPI考评方法已在众多企业尤其是销售部门得到广泛应用。确定以KPI为核心的销售人员考核体系的指标,有利于明确销售人员努力的方向,可以落实工作重点,传递公司的价值导向,并最终实现企业绩效目标。本文对NS公司的销售人员在公司不同发展阶段的KPI指标设计进行了分析与讨论。 KPI evaluation methods have been widely used in many enterprises, especially the sales department. Determining the KPI as the core of the sales staff evaluation system indicators, is conducive to a clear sales staff efforts can focus on the implementation of the company’s value-passing pass, and ultimately achieve business performance goals. This article analyzes and discusses the design of KPI for NS company’s sales force in different stages of development of the company.