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国际奥委会2008年10月正式授权新华社为第29届奥运会东道主通讯社,并组建国家奥林匹克摄影服务队。这是国际奥委会在近几届奥运会中首次将东道主通讯社和国家奥林匹克摄影服务队两项重要工作同时授予一家通讯社。这对于新华社是机遇也是挑战。根据社领导关于奥运报道的总体要求,技术保障工作紧紧围绕奥运报道各项需求,采用先进实用技术,建设奥运移动报道系统,升级改造总社相关技术系统。借奥运契机,全面提升技术保障能力,在奥运会的“第二战场”—全球媒体竞争中赢得主动。
In October 2008, the International Olympic Committee officially authorized Xinhua News Agency as the hosting agency of the 29th Olympic Games and set up the National Olympic Photography Service Team. This is the first time that the International Olympic Committee (IOC) awarded the same news agency two major tasks of the host news agency and the National Olympic Photography Service Team in recent Olympic Games. This is an opportunity and a challenge for Xinhua News Agency. According to the general requirements of the leadership of the government on the coverage of the Olympic Games, the technical support work closely follows the needs of the Olympic coverage, adopts advanced and practical technologies, builds the Olympic mobile reporting system and upgrades and reforms the relevant technical systems of the headquarters. Take the opportunity of the Olympic Games to comprehensively enhance the technical support capability and win the initiative in the “Second Battlefield” of the Olympic Games - the global media competition.