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根据国家工商行政管理总局发布的《驰名商标认定和保护规定》,驰名商标通常是指在中国为相关公众广为知晓并享有较高声誉的商标。对于驰名商标的认定方式,上述《规定》修改了原来的“主动保护、批量认定”的方式,转而采取“被动保护、个案认定”的国际通行惯例。然而,对于驰名商标定义中的“为相关公众广为知晓”、“享有较高声誉”应如何界定,以及为什么要将以前的主动认定方式修改为被动认定方式,本文从我国驰名商标的认定标准和认定方式等几个问题做了深入的探讨。
According to the Provisions on the Recognition and Protection of Well-Known Marks promulgated by the State Administration for Industry and Commerce, a well-known trademark usually refers to a trademark that is widely known and enjoys a high reputation in China for the relevant public. As to the way of recognizing well-known trademarks, the aforesaid “Regulations” amends the original “active protection and batch identification” methods and instead adopts the common international practice of “passive protection and case identification”. However, for the definition of well-known trademark “is well known to the relevant public,” “enjoys a high reputation” should be how to define, and why the original initiative to identify ways to modify passive identification method, this article from China’s recognition of well-known trademarks And how to identify several issues such as in-depth discussion.