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<正> 不容置疑,电视节目主持人(含记者,下同)应当有其相应的素质基础和知识结构。人们也并不怀疑,主持人在镜头前的形象塑造有其自身特有的规律和行为规范。近年来,电视界关于节目主持人屏幕形象的研究,已有长足的进展。然而,我们也应看到,其中不少研究又有着明显的局限性。这种局限性表现
媒体角色——谈主持人镜头前言行方式的把握
【摘 要】
：
<正> 不容置疑,电视节目主持人(含记者,下同)应当有其相应的素质基础和知识结构。人们也并不怀疑,主持人在镜头前的形象塑造有其自身特有的规律和行为规范。近年来,电视界关于节目主持人屏幕形象的研究,已有长足的进展。然而,我们也应看到,其中不少研究又有着明显的局限性。这种局限性表现
【机 构】
：
北京广播学院出版社
【出 处】
：
现代传播：中国传媒大学学报
【发表日期】
：
1991年2期
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