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求赢利,各网站纷纷推出“在线巨型广告” 随着网络泡沫的消退,各网站的网络广告收入大幅下降,网络广告收入能否维持网站的运行和发展成为人们的怀疑对象,甚至以网络广告为主的雅虎也在考虑另辟方向大力发展。在此时刻,CNET推出了幅面大约为标题广告四倍的“在线巨型广告”。广告推出后。业内人士普遍看好,雅虎、美国在线等公司积极规划新的“在线巨型广告”标准。在国内,几大网站开始了“在线巨型广告”的跟风。点评:不管怎么说,该广告新品种的有效性不容置疑,也许这一广告新品种会成为网络冬天里的一把火。
Seeking profits, the website has launched “online giant advertising ” With the disappearance of the Internet bubble, the site’s online advertising revenue dropped significantly, the online advertising revenue can maintain the operation and development of the site as people’s suspicions, and even to the network Ads-based Yahoo is also considering another direction to vigorously develop. At this juncture, CNET launched “Online Giant Ads ”, which is about four times the size of the banner ads. After the ad is launched The industry generally optimistic about Yahoo, AOL and other companies actively planning a new “online giant ads ” standard. In China, several major websites have started to follow the trend of “online giant ads.” Comment: In any case, the effectiveness of the new variety of the ad is beyond doubt. Perhaps this new ad variety will become a winter fire in the network.