最近我在美国梅西百货买了一件西服,该店当时在对所有的西装做大促销,有的衣服出自著名设计师之手,有的则不是,但所以西装的价格都完全一样。看着这些不同的衣服,我发现我不用看价格,只要挑出我更喜欢的那件买下就行了。但是,对于众多行业的企业来说,商品化是个令人头疼的问题,这在竞争激烈的中国市场上显得尤为 Recently, I bought a suit at Macy’s in the United States. The store was selling big suits for all its suits. Some were made by famous designers, while others were not, but the suits had exactly the same price. Looking at these different clothes, I found that I do not have to look at the price, just pick out which one I prefer to buy on the line. However, commercialization is a daunting issue for businesses in many industries, especially in the highly competitive China market