中国媒体已进入影响力时代信息的传播与沟通是人类进化的根本标志之一,而人类传播史的进程实际上也就是媒介发展的进程。农业化时代,口碑传播成为人类信息传播的主要载体;工业化浪潮则直接推动了大众传媒时代的来临;伴随着信息技术的突飞猛进,人类的信息传播又进入了多媒体时代。而如今,互联网革命使信息爆炸的浪潮冲击到全球的每一个角落。海量信息的扩容,直接推动媒体进入了影响力时代,媒体要想在人们心中构建信息传播的巴别塔”,就必须依靠影响力来最大化传播效果。我们已经从“消费者请注意”进入了“请消费者注意”的营销时代,对于众媒体来说同样如此。现在,电视频道是越来越多,观 The Chinese media has entered the era of influence The dissemination and communication of information is one of the fundamental signs of human evolution, and the process of the spread of human history is actually the process of media development. The era of agriculturalization, word of mouth spread as the main carrier of human information dissemination; the wave of industrialization has directly promoted the advent of the mass media era; with the rapid advances in information technology, human information dissemination and entered the multimedia era. Today, however, the Internet revolution has hit the wave of information explosion in every corner of the globe. Massive expansion of information directly to promote the media into the era of influence, the media in order to build information in the hearts of the Tower of Babel, “we must rely on influence to maximize the effect of communication.We have from the” consumer attention “to enter The ”consumer attention" marketing era, the same for the mass media now, the television channel is more and more, the concept of