谈起产品的开发和创新,最为人们熟悉的场景可能就是实验室和大学里的研究院,但不断演变的企业模式却正对这个传统的创新模式进行更新。现在,企业产品的创新开发越来越多地来自顾客的创意和参与。顾客不单是企业产品的购买者,他们还成为企业的市场研究人员、研发部主任和产品开发经理。2005年3月10日《经济学人》中《创意顾客的出现》一文描述的正是这一现象。文章认为,这一现象的苗头最早出现在开 Talking about product development and innovation, the most familiar scenario is likely to be the lab and university research institutes, but the evolving business model is in the process of updating this traditional model of innovation. Nowadays, the innovation and development of enterprise's products are more and more from the creativity and participation of customers. Customers are not just purchasers of corporate products, they also become market researchers, R & D directors, and product development managers. This is the phenomenon described in the March 10, 2005 issue of The Innovative Customer in The Economist. The article believes that the signs of this phenomenon first appeared in the open