随着经济的发展,品牌已被认为是企业参与市场竞争的尚方宝剑,但是品牌其实又是很脆弱的。一个品牌在其经营过程中肯定会遭遇到各种程度的危机,面对危机,一定要采取积极、主动的防范措施——做好危机前的品牌管理,本文从9个方面分别来探讨如何做好危机前的品牌管理。 With the economic development, the brand has been considered as a corporate sword in the market competition, but the brand is actually very fragile. A brand in the course of its business will certainly encounter various levels of crisis, the face of the crisis, we must take a proactive and proactive preventive measures - do a good job in pre-crisis brand management, this article from nine aspects to explore how to do Good brand management before crisis.