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改革开放以来,科学技术的进步,生产力的高度发展,人们的生活结构发生很大变化,生活节奏的加快,工作的高度紧张,人们的物质生活相应地得到了很大的提高,对商品的购买力日趋扩大,使得商品周转速度加快,商品的相互竞争更加激烈。这时由于社会、科学和文明的发展,旧的艺术语言以及商品包装装潢表现形式,已不能满足人们的心理需求,因此,人们要求一种更有表现力、更理想、更高级的表现手法来反映商品的本质。
Since the reform and opening up, the progress of science and technology, the high development of productive forces, the great changes in the living structure of people, the acceleration of the pace of life, the high degree of tension in work and the material life of people have been greatly improved accordingly. The purchasing power of commodities Increasingly expanded, making the turnover of goods faster, the mutual competition of goods more intense. At this time, because of the social, scientific and civilized development, the old artistic language and the packaging and decoration manifestations can no longer meet the psychological needs of people, therefore, people demand a more expressive, more ideal, more advanced expression methods Reflect the nature of the goods.