越来越多的企业渐渐意识到企业文化对发展的巨大作用,但在实践中出现了企业文化虚无缥缈的问题,类似“镜中花、水中月”“做得一身累,什么都没有”的感叹让人尴尬。究其原因,就是企业文化工作重建设、轻落地,没有接地气,没有引起员工的共鸣。企业文化落地、生根、发芽所面临的困难企业文化落地是指通过一定的方法、途径与措施,把企业文化的一系列理念融于企业的生产经营管理和员工思想行动中,使之成为引领企业科学和谐持续发展的文化自觉 More and more enterprises are gradually realizing that the corporate culture has a tremendous role in the development. However, in practice there has been a problem of the corporate culture being unrealistic. Similar to the “mirror in the flower, the moon in the water,” a tired, nothing "Sigh embarrassing. The reason is that corporate culture reconstruction, light landing, there is no ground gas, did not cause staff resonance. Enterprise culture landing, rooting, sprouting difficulties facing Enterprise culture landing refers to a certain method, ways and means of a series of corporate culture into a series of ideas in the production and operation management and staff thinking and action, making it a leading enterprise Cultural Consciousness of Scientific and Harmonious Development