企业首先应解决的问题是生存的问题,是眼前能否存活下去的问题,决策不仅要着眼未来,更要着眼现在,企业的生存本质不是追求规模经济,同质竞争,持续降价,先抢市场后要利润的生存模式。生存力是企业决策的最终标准。核心生存力及核心竞争力是最终决定企业的持续生存能力和持续发展能力的终极因素。 Enterprises should first solve the problem of survival, is the immediate survival of the problem, the decision not only to the future, but also focus on the present, the essence of the survival of enterprises is not the pursuit of economies of scale, homogeneous competition, continued price cuts, first grab the market After the survival mode to profit. Viability is the ultimate standard for business decision making. The core survivability and core competitiveness are the ultimate factors that ultimately determine the viability and sustainability of an enterprise.