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作为成功的经营者,上海恒源祥公司总经理刘瑞旗,坚持走改革之路,勇于探索,经营管理不断创新.该公司实施“品牌战略”和“战略联盟”,创造的以自身的无形资产调动社会有形资产进行有效运转,已把全国32家企业的有形资产组合在一起.从而大大地提高企业资金的使用效率和市场配置效率,降低了企业的竞争成本.“恒源祥”成功地利用两种资源为企业跨国经营、占领国内外两个市场竞争制高点奠定了扎实的基础.
As a successful manager, Liu Ruiqi, the general manager of Shanghai Hengyuanxiang Company, sticks to the road of reform, has the courage to explore and innovates in management and operation, and implements “brand strategy” and “strategic alliance” to create a socially tangible The effective operation of assets has brought the tangible assets of the 32 enterprises in the country together, thereby greatly improving the efficiency of capital utilization and the efficiency of market allocation and reducing the competition costs of enterprises. "Hengyuanxiang successfully utilizes two resources for the enterprise It laid a solid foundation for transnational operation and the commanding heights of competition in the two markets at home and abroad.