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本文主要介绍了珠宝市场营销课程的三点改革方案。首先,在营销案例的选择方面,要针对珠宝这个专业进行案例选择,尽量根据本专业特点选取相关的珠宝企业营销案例。其次,在课程讲授模式方面,尝试先案例再理论的讲授顺序,一开始用案例来调动起学生的兴趣,并引导他们自己思考问题。再次是关于案例来源,作为学校教师,由于平日教学工作的繁忙,没办法多参与企业的营销工作,因此应适时地进行一些企业调研,及时了解当下珠宝企业的营销新动向。
This article mainly introduces three reform programs of jewelry marketing course. First of all, in the choice of marketing cases, we should choose the case for the professional jewelry, as far as possible according to the characteristics of the professional selection of the jewelry business marketing case. Secondly, in the course teaching mode, try the teaching sequence of case re-theory first, and use cases to arouse the interest of students and guide them to think about the problems themselves. Once again, the source of the case is concerned. As a school teacher, due to the busy weekdays teaching work, there is no way to participate more in the marketing of enterprises. Therefore, some enterprises should conduct timely investigation and keep abreast of new marketing trends of the current jewelry enterprises.