1986年、拉普(Stan rapp)和科林斯(Thomas L.Collins)在他们合著的《大市场营销》中预测:随着市场细分的加剧和电脑网络的发展,90年代的市场营销将要发生新变化。1990年,拉普和科林斯又出新书《营销大转折:个体化时代以及如何从中受益》,描述了从大众市场向个体化目标市场的转变的十大趋势。为了适应90年代的新形势,营销者必须在意识上作一个根本的转变。今天,90年代已过去7个年头,重新审视拉普和科林斯的预测以 In 1986, Stan rapp and Thomas L. Collins predicted in their coauthored “Big Marketing,” that as the market segment intensified and the growth of the computer network, marketing in the 90s was about to occur New changes. In 1990, Rapp and Collins published a new book titled “The Big Turn in Marketing: The Age of Individuals and How to Benefit from It,” describing ten trends in changing from the mass market to individualized target markets. In order to adapt to the new situation of the 90’s, marketers must make a fundamental change in consciousness. Today, seven years have passed since the 90s, re-examining Lap’s and Collins’s predictions