网页是在网络不断发展成熟的基础上逐渐诞生的一种数字媒介,这种媒介在信息传播方面具有其他媒介无法比拟的时间和空间优势。不同的设计方式会影响网页的视觉传达效果,为了确保给受众提供最佳的浏览观看视域,需要不断优化网页视觉传达设计,营造出符合受众阅读心理和审美的独特视觉环境。 Web is a kind of digital medium that is gradually born on the basis of the continuous development of the Internet. This kind of media has the time and space advantages that other media can not compare in the aspect of information dissemination. Different design approaches affect the visual communication of web pages. In order to ensure the best browsing viewing experience for the audience, the web visual communication design needs to be continuously optimized to create a unique visual environment that meets the reading psychology and aesthetic appeal of the audience.