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企业之间的竞争归根结底是人才的竞争,在竞争日趋激烈的今天,企业的人才使用情况和人才储备情况是决定企业能否在市场竞争中胜出的决定性因素之一。这对于广告企业和媒体而言也是一样的。北京广播学院是我国新闻传播领域的最高学府,这批99级广告系的学生,有激情、有活力,更重要的是他们有专业的知识,同时,在学习的过程中他们还以不同的方式参加了多种与将来工作相关的实践,假以时日,他们必然会成为我国广告界的栋梁。 从本期开始,我们专门设立了“广告英才榜”栏目,推介这些广告方面的专才,如果有哪个企业相中了这些人才,可直接和本刊联系。
In the final analysis, the competition between enterprises is the competition of talents. In the increasingly fierce competition, the employment of talents and reserve of talents are one of the decisive factors in deciding whether an enterprise can win the competition in the market. The same is true for advertising companies and the media. Beijing Broadcasting Institute is the highest school in the field of information and communication in our country. Students of these 99-level advertising departments are passionate, energetic and, more importantly, they have professional knowledge. In the meantime, they also use different methods Participated in a variety of future work-related practices, over time, they will inevitably become the pillars of our advertising industry. From the beginning of this issue, we have set up a special section of “Advertising Talents List” to promote the professionals in these advertisements. If any of these companies have these talents, they can contact the magazine directly.