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众所周知,传统文化与平面广告是属于时代变革前后的两个不同属性的东西,传统文化极大地表现了我国古文化欣欣向荣的面貌,而平面广告设计则是顺应历史潮流新时代的产物。但是,平面广告设计创作思想来源于民族文化,同时也是对传统文化的继承和发展。当然,在中国迈上世界经济快车的今天,中国文化也受到了全球人民的欢迎。我国平面广告设计者应当就如何继承和发扬我国传统文化这个非常重要的问题给予重视,结合我国传统文化的相关特点创作出更加具有民族文化的高质量作品。
As we all know, traditional culture and print advertisement belong to two different attributes before and after the change of the times. Traditional culture has greatly demonstrated the thriving face of ancient Chinese culture. Graphic advertisement design is a product conforming to the new historical trend. However, the idea of graphic advertisement design originates from national culture, but also inherits and develops traditional culture. Of course, as China embarked on a fast economic development in the world, Chinese culture has also been welcomed by people all over the world. Graphic designers in China should pay attention to how to inherit and carry forward our country’s traditional culture, and combine the characteristics of Chinese traditional culture to create more high-quality works with more national culture.