面对广告费中被白白浪费掉的一半,广告主如何梳理用户看似无序的网上行为,把其关注点有效地穿插在一起?Andy最近想买一款眼霜,她的电脑上就展示了一款眼霜的广告;她刚在某网站表达了对瑜伽的兴趣,就看到了一个瑜伽课程的广告。广告仿佛知道她在想什么。这一切听上去很科幻,却是正在发生的事实。用不了多久,广告将不再是电脑屏幕上让你躲避不及的垃圾信息,而是你乐于 In the face of advertising was half wasted, advertisers how to sort out the user seemingly disorderly online behavior, to effectively focus their attention? Andy recently wanted to buy an eye cream, her computer on the show An eye cream ad; she had just expressed interest in yoga on a website and saw an ad for a yoga class. The ad seems to know what she’s thinking. All this sounds very science fiction, but it is happening. It does not take long for the ads to stop being junk messages on your computer screen that you can not escape