现在,我国广大企业在选择目标市场上,十分注重细分的原则,即根据消费者的需求差异,将其分为不同的消费者集群,并将这些消费者集群再分成若干个细分市场,以此作为企业的经营目标,进行对口开发和针对性营销,最终形成自己的目标市场。事实证明,在适当的时期、适当的领域, At present, the majority of enterprises in our country are paying great attention to the principle of subdivision in selecting their target market. That is, according to the difference in needs of consumers, they are divided into different consumer clusters and sub-divided into several market segments. As a business goal as a counterpart to the development and targeted marketing, and ultimately form their own target market. Facts have proved that in the right period, the appropriate area,