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谣言传播易引发社会舆论的形成和发展,已成为舆情传播和复杂网络传播动力学领域的重要研究方向。文章从经典的谣言传播模型到复杂社会网络上的谣言传播模型,从微观个体层面到政府、社会媒体的宏观层面,分别从个体的遗忘和记忆心理因素、政府对公民的教育率、社会媒体的信息发布等角度,系统评述了谣言传播模型的发展历程。基于此,提出几个值得进一步研究的问题:真实社交网络上的谣言传播、加权网络上的谣言传播、线上社交网络和线下人际关系网络交互作用下的谣言传播以及多个谣言的共同传播。
The spread of rumors easily leads to the formation and development of social media, which has become an important research direction in the field of public opinion dissemination and complex network communication dynamics. From the classic rumor spreading model to the rumor spreading model on complex social networks, from the microcosmic individual level to the macroscopic level of government and social media, this article analyzes the factors such as individual forgetfulness and memory psychology, government’s influence on citizen’s education, social media Information dissemination point of view, systematically reviews the rumors propagation model of the development process. Based on this, several issues worthy of further study are put forward: the spread of rumors on real social networks, the spread of rumors on weighted networks, the spread of rumors under the interaction of online social networks and offline human networks, and the spread of multiple rumors .