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重大工程的宣传报道关乎全党全国工作的大局,是媒体一项重大的宣传任务,也是媒体长期以来“轻车熟路”而创新最难的一块区域。现在媒体的竞争已不单是新闻的竞争.更是能否产生尽可能好的传播效果的传播力的竞争。过去许多重大的宣传存在着不少人为的.或者是一些不符合新闻规律的方式.过于浓重的宣传味反而让观众难以接受。因此需要进行改革与创新.遵循新闻规律与遵循宣传规律的统一。获得中国新闻奖二等奖的作品——描述杭州湾大桥的建设的宁波电视台拍摄的电视专题片《合龙》,其中最鲜明的特色,就是作品所表现出来的创新意识,无论是主题思想的表现,还是形式结构的安排.都赋予了重大工程宣传报道新的诠释方法和理念上的革新。
The publicity coverage of major projects relates to the overall situation of the work of the whole party and the whole country, is a major media propaganda task, and is also an area where the media has for a long time been the most difficult area for innovation. Nowadays the competition in the media is not just the competition for news, but also the competition for the spread of the best possible communication effect. Many major publicity in the past there are many man-made, or some do not meet the laws of the news style. Too much publicity but taste the audience unacceptable. Therefore, it is necessary to carry out reforms and innovations, follow the rules of the press and follow the unification of the laws of propaganda. The second prize winner of the China News Awards - the television feature film “Closure” featuring the Ningbo Television Station, which depicts the construction of the Hangzhou Bay Bridge. The most striking feature of the film is the creative consciousness expressed by the works, whether it is the performance of thematic ideas , Or the formal structure of the arrangements have given a major project advocacy coverage of new methods of interpretation and conceptual innovation.