对企业价值的分析企业价值,有的理论研究者称之为关系价值,这是相对于顾客价值概念提出的,从企业的角度衡量收益。关系价值是企业通过长期与顾客之间关系的建立和维持,并在顾客生命周期内实现的企业净收益的现值,其实质是折现的顾客终身价值之和。关系价值存在四个维度的影响要素:①关系赢利性,等于特定时期的关系收入减去关系成本的投入,直接反映了顾客的利润创造能力:②关系生命周期,是顾客与企业间建立的关系 The analysis of enterprise value Enterprise value, and some theory researchers call the relationship value, which is relative to the concept of customer value proposed by the enterprise from the perspective of measuring earnings. The relationship value is the present value of the net income of the enterprise realized through the establishment and maintenance of the relationship between the customer and the customer through the long term. The essence of the relationship is the sum of the lifetime value of the customers discounted. There are four dimensions of the relationship between the value of the impact of factors: ① the relationship of profitability, equal to a specific period of relationship income minus the cost of investment, directly reflects the customer's profit-making ability: ② relationship life cycle is customer and business relationships