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2012年,《泰囧》岁末截杀,秒杀《王的盛宴》,力敌《一九四二》,还轻松打败《少年派》,一跃成为年度票房冠军。2012年,国产电影票房已经很久没为一部国产电影这么兴奋过了,这部投资3000万的小成本电影,触动了国产电影的动脉神经。截至1月12日,《泰囧》上映整月,累计票房达12.03亿元,累计观影人数冲向4000万。观影人次超过《变形金刚3》和《阿凡达》,票房刷新了国产影片新纪录,创下国产片累计票房、观影人数最高纪录。
In 2012, “Thai 囧” was cut off at the end of the year, spike “the feast of the king” and defeated “1942” and easily defeated the “young school” to become the champion of the annual box office. In 2012, domestic movie box office has not been so excited for a domestic movie for a long time, this small investment of 30 million film, touched the domestic movie of the nerve. As of January 12, “Thai 囧” released the whole month, the cumulative box office reached 1.203 billion yuan, the cumulative number of viewers rushed 40 million. The number of viewers surpassed “Transformers 3” and “Avatar.” At the box office, a new domestic film record was set at the box office, setting a record for domestically produced films at the box office and viewing films.