随着新媒体时代的不断进步,越来越多的“网红”出现在公众面前。网红成名容易,利润可观,在公众的推波助澜下愈发猖獗,随之而来的一系列道德问题也跟着产生。一些青年人一心求红突破道德底线,使得网络时代充斥着负能量与反面内容。在这种情况下,我们应当如何面对新时代背景下的道德建设?“网红”究竟能红多久?这一条产业链在当今中国以道德为上的标准下,是否能够持续下去?本文着重就这些问题讨论如何共同构建健康向上的网络环境。 With the continuous progress of the new media era, more and more “red net” appear in front of the public. Red Net fame is easy, profitable, under the influence of the public more rampant, followed by a series of moral issues also followed. Some young people bent on seeking red breakthroughs in the moral bottom line, making the Internet era full of negative energy and negative content. Under such circumstances, how should we face the moral construction in the new era? How long can “Red Net” really last? Whether this industrial chain can continue under the moral standard of China today? This article focuses on these issues discuss how to work together to build a healthy and progressive network environment.