我国企业市场营销目前存在很多不足,如市场营销观念狭隘、企业营销创新意识薄弱、营销策略的制定缺乏科学理论的指导、在营销策略的运用上注重形式跟风。针对这些问题,文章对企业市场营销活动发展提出几点策略,即重视营销理念和手段的创新、重视现代电子商务营销、重视企业和商品品牌的营销。 At present, there are many shortcomings in the marketing of Chinese enterprises, such as the concept of marketing is narrow, the awareness of corporate marketing innovation is weak, the development of marketing strategy lacks the guidance of scientific theory, and the marketing strategy is focused on following suit. In response to these problems, the article puts forward some strategies for the development of enterprise marketing activities, namely, paying attention to the innovation of marketing ideas and means, attaching importance to modern e-commerce marketing, and emphasizing the marketing of enterprises and product brands.