随着社会主义市场经济的深化发展,市场营销在市场经济中的作用也逐步提升,各大高校纷纷开设与市场营销相关的专业。本文尝试分析我国民族地区市场营销专业教学模式中存在的问题,从培养模式、课程设置、教学方法、考核方法、师资队伍等方面寻求几点改革对策。 With the deepening of the development of the socialist market economy, the role of marketing in the market economy has also gradually increased. Major universities have set up marketing-related majors. This article attempts to analyze the problems existing in the marketing model of ethnic minority areas in our country, and tries to find some reform measures from the aspects of training mode, curriculum setting, teaching methods, assessment methods and teaching staff.