移动互联网时代,人们对信息的获取逐渐趋向碎片化,触媒方式因此也更加多元如何实现更精准、更有效的品牌传播,已成为了传播者面临的又一挑战。同时,传播体系的瓦解、分裂导致传播需要去中心化,这让营销回归到以用户为中心,真正从用户角度出发,抓住用户需求,为品牌传播搭建更有效的沟通方式和平台。过去,一个普通人触媒的方式很简单,无外乎两样东西—报纸和电视。到了互联网时代,四大门户网站是很多人每天都会登陆的,看新闻、找信息,很多内容 In the era of mobile Internet, the access to information gradually becomes fragmented and the way of the media is more diversified. How to achieve a more accurate and effective brand communication has become another challenge for communicators. At the same time, the disintegration and fragmentation of the communication system has led to the need for decentralization of communication. This has brought the marketing back to the user-centric reality and truly took the user’s point of view to seize the user’s needs and establish a more effective communication platform and platform for brand communication. In the past, the way an average person worked was very simple, with nothing less than two things - newspapers and television. To the Internet age, the four major portals portal is a lot of people every day, read the news, find information, a lot of content