房地产营销已经今非昔比,必须要考虑很多复杂的市场因素了。与此同时,广告公司在地产行销方面还很难说真正有多大的地位。发展商觉得广告公司应该做很多内容,包括提升和维护品牌形象,当广告公司能提供这种服务的时候,服务价格又不能达到。广告公司在房地产的发展上很难寻找一个清晰的定位,这是一个市场的现实,这种情况在两三年前更明显。我们每年都接触 Real estate marketing is no longer the same, must consider a lot of complex market factors. In the meantime, it’s hard to say how big an agency really is in real estate marketing. Developers think that advertising companies should do a lot of things, including upgrading and maintaining the brand image, and when advertising agencies can provide such services, service prices can not be achieved. It is difficult for an advertising agency to find a clear position in the development of real estate. This is a market reality. This situation was even more evident two or three years ago. We are exposed every year