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对中国报业来说,2005年可能是一个转折点。曾被称为“中国最后一个暴利行业”的报业进入微利乃至负利时代。伴随着报业高成长时代终结,中国报业也正由超常规发展转向常规发展。报业竞争日趋激烈,发行大战愈演愈烈,种种迹象显示,报业发展已经进入平台期,报业转型与整合是必然的趋势;集约化经营、差异化竞争将成为新时期报业应对转型挑战的制胜之道。成本增加、利润减少目前报业市场的总量虽然仍呈增长趋势,但成本增加、利润减少、两极分化严重已是普遍存在的问题。少数报纸
For China’s newspaper industry, 2005 may be a turning point. The newspaper industry, once known as the “last lucrative industry in China,” has entered a period of margins and negative profits. With the end of the newspaper’s high growth era, the Chinese newspaper industry is also shifting from unconventional development to conventional development. Press competition intensified day by day, the issue of war intensified, there are indications that the newspaper industry has entered a platform period, the newspaper industry restructuring and integration is an inevitable trend; Intensive management, differentiated competition will be the transformation of the newspaper in the new era to overcome the challenges of transformation Way. Increasing costs and decreasing profits Although the total volume of the press market is still on the rise, the costs and profits have dropped and the polarization has become a serious problem. A few newspapers