七年前,一台格兰仕微波炉的案例勇夺第一届中国杰出营销奖的金奖,格兰仕为中国制造上演了一部成本领先、雄霸行业之首的传奇。七年后,美的微波炉能够从“垄断者”手中“抢食”成功,利用渠道创新突破价格竞争,这也让我们似乎嗅到了更多行业新一轮竞争的火药味,营销从来很精彩,因为竞争从来没结束!2009年,是中国杰出营销奖成功举办的第七届了。七年来,通过坚持用现场演 Seven years ago, the case of a Galanz microwave oven won the gold medal of the first China Outstanding Marketing Award, and Galanz staged a legendary cost-effective and dominated industry in China. Seven years later, Midea Microwave succeeded in “snatching” from the “monopoly” hands and using channel innovation to break through the price competition, which also made us seem to smell a new round of competitive gunpowder in more industries. Marketing has always been very good Wonderful, because the competition has never ended! 2009, is the seventh China Outstanding Marketing Award successfully held. For seven years, by sticking to live performances