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从差异化市场营销理论出发 ,结合对 2 0 0 0～ 2 0 0 1年广西电视天气预报节目的特性分析 ,探讨广西电视天气预报节目广告资源的差异化营销策略
Based on the theory of differentiated marketing and the characteristics of Guangxi TV weather forecasting program from 2000 to 2001, this paper discusses the differentiated marketing strategy of Guangxi TV weather forecasting program advertising resources