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从地域文化的角度来看,以成都为代表的四川地域文化具有十分鲜明的休闲文化特色。这一特色不仅影响与制约着四川的消费市场特色,而且,在很大程度上也影响与制约着四川的经济发展和广告业发展状况。
From the regional and cultural point of view, Chengdu as the representative of the regional culture in Sichuan has a very distinct leisure and cultural characteristics. This feature not only affects and restricts the characteristics of the consumer market in Sichuan, but also to a large extent also affects and restricts the economic development of Sichuan and the development of the advertising industry.