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我国文化创意企业发展滞后的关键原因是缺乏一个系统的发展战略。人才战略、融资战略、品牌战略和国际化战略是我国文化创意企业必须选择的发展战略。
The key reason for the lagging development of China’s cultural and creative enterprises is the lack of a systematic development strategy. Talent strategy, financing strategy, brand strategy and internationalization strategy are the development strategies that Chinese cultural and creative enterprises must choose.