自20世纪80年代以来,世界旅游市场出现了“散客化”的旅游潮,欧美等主要旅游接待国的散客市场份额达到 70％-80％,有的甚至高达90％,经营接待散客旅游的能力已成为衡量一个国家或地区旅游业成熟度的重要标志。2004年我国人均GDP突破1200美元,而且海南国内旅游的主要客源地人均GDP突破3000 美元,总人口超过2．6亿。海南岛尤其是三亚地区近几年来散客比例迅速增长,已占 Since the 1980s, there has been a “wave of tourists” in the world’s tourism market. The market share of major tourist destinations in Europe and the United States has reached 70-80%, with some even as high as 90% The ability to travel has become an important indicator of the maturity of tourism in a country or region. In 2004, the per capita GDP of our country exceeded 1200 U.S. dollars and the per capita GDP of the main source of domestic tourism in Hainan exceeded 3,000 U.S. dollars and the total population exceeded 260 million. In recent years, the proportion of FITs in Hainan Island, especially Sanya, has rapidly increased and accounted for a large proportion