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2014年4月,广告市场整体投放金额超过753亿元,同比增长5%,环比增长5%。同比方面,政府/社会/政治组织、媒体及相关和药品及健康产品三大行业的涨幅最大,分别为46%、38%和24%。同比降幅最大的行业依旧是办公用品及设备,为28%。烟草及附件行业和电信业紧随其后,分别为19%和9%。环比方面,电器行业升幅最大,为40%。饮料和服装及饰品行业分列第二、三位,上升幅度为29%和23%。烟草及附件行业以53%的大幅下降位列第一,电脑及配件和娱乐休闲行业分别以24%和20%的降幅位列第二、三位(表1)。
In April 2014, the advertising market as a whole posted over 75.3 billion yuan, an increase of 5% over the same period of previous year and a 5% increase from the previous quarter. On a year-on-year basis, government / social / political organizations, media and related and pharmaceuticals and health products posted the largest gains in the three major industries, with 46%, 38% and 24% respectively. The largest decline in the same period last year, the industry is still office supplies and equipment, 28%. Tobacco and accessories industry and telecom industry followed, with 19% and 9% respectively. On a non-cyclical basis, the electrical appliance industry recorded the largest increase of 40%. The beverage and apparel and accessories industries came in second and third places, up by 29% and 23% respectively. The tobacco and accessories industry ranked first with a sharp drop of 53% while the computer and accessories and recreation and leisure industries ranked second and third respectively (Table 1) with 24% and 20% declines respectively.