《美术报》是目前我国为数不多的几张书画艺术类报纸之一,创办于1993年,面向全国公开发行,《美术报》还被列为浙江省首批文化体制改革试点单位。近年来在办报、经营方面按照改革的精神进行种种探索,报纸的影响力、竞争力和盈利能力不断扩大。其中依靠专题学术策划活动增强报纸 “Art newspaper” is one of the few newspapers of calligraphy and painting in China. It was founded in 1993 and is open to the public. “Art newspaper” is also listed as one of the first pilot units of cultural system reform in Zhejiang Province. In recent years, it has made various explorations in newspaper and business operations in accordance with the spirit of reform. Its influence, competitiveness and profitability have continuously expanded. Which rely on thematic academic planning activities to enhance the newspaper