在媒体碎片化时代,企业如何在精细化管理媒介投放理念的指导下,最大化实现媒体运用的“质”与“量”成为困扰大多数企业的一个难题。互联网已经成为人类生活的一部分,它以瞬息万变的信息充斥整个领域,娱乐八卦、IT资讯、草根消息、爆笑视频等信息无法计算。在信息过剩的情况下,加上大部分广告主的营销传播方式大同小异,人们在不断接收、评论和分享各类类似的信息。网络广告更像是一张巨大的渔网,只能从更多的角度去捕捉人群。然而“一站式”的整合网络营销方式将各个碎片整合, In the era of media fragmentation, how to maximize the use of “media” and “quantity” of media by the enterprises under the guidance of the concept of delicacy management media has become a difficult problem for most enterprises. Internet has become a part of human life, it is full of rapidly changing information flooding the entire field, entertainment gossip, IT information, grassroots news, hilarious video and other information can not be calculated. In the case of excess information, most advertisers add similar marketing communications, and people are constantly receiving, commenting and sharing similar information. Internet advertising is more like a huge fishing nets, only from a more perspective to capture the crowd. However, “one-stop ” integrated network marketing will integrate the various fragments,