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市场经济条件下新闻舆论导向的重要作用和特殊意义 舆论导向是思想观念取向的表现形态,新闻传媒在正确引导舆论的工作中具有特殊的地位和作用。 新闻同舆论的关系,一直是新闻理论研究和实践把握中一个极为重要的问题。新闻同舆论同属于意识形态范畴,都是社会存在的一种反映。新闻事业是信息和思想的传播媒体,新闻传播是自觉的思想表现形态;舆论是人们对某一问题、事情的看法,是自在的思想表现形态。舆论虽然不具有强制性,但它潜移默化地可以对个人及群体行为
The Important Role and Special Significance of Public Opinion Orientation in Market Economy The public opinion direction is the manifestation of the ideological concept orientation. The news media has a special status and role in correctly guiding public opinion. The relationship between news and public opinion has always been an extremely important issue in the study and practice of news theory. Both news and media belong to the category of ideology and are all a reflection of social existence. Journalism is the media for the dissemination of information and ideas, and news dissemination is a conscious form of ideology. Public opinion is a reflection of people’s opinions on certain issues and things, and is a form of free thought. Although public opinion is not obligatory, it subtly acts on individuals and groups