视觉传达设计实质上是服务消费者与社会的一种社会化行为,具有鲜明的实践特征。一件设计作品往往要与客户进行多番沟通协调才能来完成,同时还要接受市场的检验。视觉传达专业毕业设计作品作为在校学生技能的终极考察,很多设计作品都带有明显的学院派气息,概念性较强,实用性不强。而设计类院校的课程设置以理论教学为主导,突出学生的创新能力作为培养重点,使得最后学业水平的毕 Visual communication design is essentially a kind of socialized service for consumers and society, with distinctive practical characteristics. A design work is often done with clients to communicate and coordinate many times to complete, but also to accept the test of the market. Visual Communication Professional Graduation Design Works As the ultimate study of the students’ skills in school, many design works have obvious academic atmosphere, strong conceptual and practicality are not strong. The design of colleges and universities to set the course teaching theory-oriented, highlighting the innovative ability of students as a training focus, making the final level of education completed