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在当今科学技术和商品经济迅猛发展的时代,企业间无论是产品数量、质量、价格的竞争,还是经营管理策略、产品销售策略的竞争,实质上都是“创新能力”的竞争。面对产品的日新月异与市场的瞬息万变,企业科技人员和经营管理人员必须改变思维方式,不断创新。 从本期起,本刊与中国逻辑与语言函授大学合作开办“创新思维”栏目,力图通过生动有趣的实例,为读者介绍一些创新思维方法和创造技法。
In today’s era of rapid development of science and technology and commodity economy, competition between companies in terms of product quantity, quality, and price, or competition in business management strategies and product sales strategies is essentially a competition for “innovation capabilities.” Faced with the ever-changing products and the ever-changing market, corporate science and technology personnel and management personnel must change their way of thinking and continue to innovate. From this issue, the journal collaborates with the Chinese University of Logic and Language Correspondence to set up an “Innovation Thinking” section. It aims to introduce readers to innovative thinking methods and creative techniques through vivid and interesting examples.