有经验的老报人都说:题好一半文。意思是说,拟好标题,就等于写好了一半文章。好的标题能起到概括文章内容、吸引读者、美化版面的作用。在编辑部,编辑们编完一篇稿件后,常常还要冥思苦想、绞尽脑汁、搜肠刮肚地花费好长一段时间来制作标题。给报纸写稿子,有一只生动传神的、令人过目不忘的“大眼睛”(也就是起个好名字、做个好标题)不仅十分必要,也很重要。 The veteran newspaper people have said: a good half of the text. The meaning is that to prepare a good title is equivalent to writing half the article. Good title can play a general article content, to attract readers, beautify the role of the layout. In the editorial department, editors compiled a manuscript, they often have to think hard, brains, search for a long time to make headlines. It is not only necessary but also important to write a newspaper and have a vivid, unforgettable “big eye” (that is, get a good name and be a good title).