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要做到有效、范围更广的传播应具备三个方面的因素。即构建有效的传播矩阵,形成一个持续、可参与性、有意思的话题,构建线下多种形式的传播途径仅在腾讯微博上就聚集着近500个车型账号,4000多家汽车经销商。这是2012年腾讯汽车第二届微博峰会显示的数据。截止2012年3月,腾讯微博注册用户已突破4亿,而新浪微博的注册用户也已突破3亿。尽管每个平台的微博运营商都为汽车企业提供了相应的产品,但限于每天
To achieve effective and wider dissemination, there are three elements that should be involved. That is to build an effective communication matrix, to form a sustained, participatory and interesting topic, to build a variety of forms of transmission lines offline only Tencent Weibo gathered on nearly 500 models account, more than 4,000 car dealers. This is the second Tencent 2012 microblogging summit data show. As of March 2012, Tencent Weibo registered users have exceeded 400 million, while Sina Weibo registered users have exceeded 300 million. Although each platform weibo operators provide products for the automotive company, but limited to every day