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《孙子兵法》是最具有战略思想代表性的著作之一。研究《孙子兵法》的战略思想,对探讨有中国特色的现代企业战略管理的思想与方法,有着重要的现实意义。一、慎战与敢胜结合的竞争观孙子竞争观的最大特点是把不畏强手、敢于胜利的大智大勇与冷静的慎战思想相结合。孙子兵法开篇就指出:“兵者,国之大事,死生之地,存亡之道,不可不察也”。在企业经营中的一切竞争行为,也都
Sun Tzu’s Art of War is one of the most strategic and representative works. Studying the strategic thinking of Sun Tzu’s Art of War has important practical significance for exploring the ideas and methods of strategic management of modern enterprises with Chinese characteristics. First, the combination of caution and dare to win the competition concept of grandchildren’s competition is the biggest characteristic is not afraid of strong players, dare to win the wisdom of courage and calm and careful warfare ideas combined. Sun Tzu’s starting point is to point out: “The soldier, the country’s major event, the place of life, the way of survival, must not be inspected”. All competitive actions in business operations are also