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美术鉴赏电视节目通过创新性的内容编排、直观性的艺术价值呈现、协调互动的现场气氛营造,调动了受众赏析、收藏书画作品的热情,有效推动了书画艺术的传播。美术鉴赏电视节目的普及与发展是大众文化传播,商业价值延展和文化传承保护综合作用的产物,是新时期传承书画文化的创新途径。
The art appreciation TV program has created and mobilized audiences’ appreciation and collection of paintings and calligraphic works through creative content arrangement, intuitive artistic value presentation and coordinated and interactive live atmosphere, which effectively promoted the spread of calligraphy and painting art. The popularization and development of art appreciation television programs is a product of the comprehensive effect of mass culture dissemination, extension of commercial value and cultural heritage protection, and is an innovative way of inheriting calligraphy and painting culture in the new era.