论文部分内容阅读
在《品质汽车》创刊的2010年4月,我们曾以“本月推荐”这一栏目对1月份刚刚上市的英朗XT进行了非常个性化的介绍。这次英朗XT又入围“百名车主评新车”第二款评价车型,充分说明了我们对这款车的推崇和喜好。在我们眼里,真正的好车其实就应该像英朗XT这样:不需要消费者额外支付昂贵的代价,却一样拥有真正意义上的五星级安全;它能满足人们的驾驶偏好和乐趣,但却时尚、养眼、做工精细。英朗XT不是上海通用旗下用以“攻城掠地”的一把市场利器,这注定了英朗XT车主的小众身份。我们也曾经担心,作为一个上市销售刚过半年的车型,也许比较难以找够充足的调查样本。但很幸运,无论是在4S店的寻觅还是网络QQ群里的征询,英朗XT车主们都因为平和、豁达的心态,给了我们足够的信任和支持。虽然说受访的调查者最终验证了我们对于英朗XT这部车的基本判断,平均90分的满意度评价甚至超过了上期的汉兰达,但我们会用详尽、真实的数据全面分解这样一部好车的消费口碑,对于那些信任英朗XT的车主而言,这是他们的心声。对于那些还没有下定决心的消费者,这是最好的参谋和消费建议。
In April 2010, when QUALCOMM Automotive was launched, we gave a very personal introduction to the newly listed XENON XT in January this month with “This Month’s Recommendations.” The Hideo XT also short-listed “One hundred owners comment on the new car, ” the second evaluation models, fully illustrates our respected and preferences of this car. In our eyes, the real good car should actually be like the Hideo XT: It does not require consumers to pay an extra price, but it has the same true five-star safety; it can satisfy people’s driving preference and fun, but But stylish, seductive, fine workmanship. Hideo XT is not Shanghai GM’s use of “siege” a market tool, which destined Hideland XT owners niche identity. We have also worried that as a model that has been on the market for more than six months, it may be more difficult to find enough samples for the survey. But very lucky, either in the 4S shop to find or network QQ group inquiries, Hideo XT car owners because of peace, open-minded attitude, gave us enough trust and support. Although the interviewee finally verified our basic judgment about the Hideo XT, the average 90-point satisfaction rating even surpassed the previous issue of Highlander, but we fully decompose this with exhaustive and real data Ministry of consumer reputation for a good car, for those who trust Hideo XT owners, this is their voice. For those who have not yet determined to make the consumer, this is the best staff and consumer advice.