随着我国经济发展速度的加快,人们的生活水平也在不断的提高,在物质生活得到满足之后,开始追求精神生活的享受,旅游成为了人们的精神消遣的主要方式。而当前,我国的旅游产品较为单一化,对游客的吸引力不足,究其原因是旅游企业的产品差异化经营不足造成的,本文旨在主要分析旅游产品差异化不足原因,并且针对其存在的问题给出了相应的切实可行的建议。 With the speeding up of China’s economic development, people’s living standards are constantly improving. After the material life is satisfied, they begin to pursue the enjoyment of spiritual life. Tourism has become the main mode of spiritual recreation for people. At present, the tourism products in our country are more single and less attractive to tourists. The reason is that the products of tourism enterprises are caused by the lack of differentiation. This paper aims to analyze the reasons for the insufficient differentiation of tourism products, and in view of its existence The question gives the corresponding practical advice.